Our approach

If you’re looking for drivers, you need to be where they are: on the road.

We developed an out-of-home campaign using LED impact screens from within our network along high-traffic routes in Eindhoven and Helmond:

• Hyper-local placements on routes with heavy truck traffic

• Short, punchy copy readable at a glance

• A clear call-to-action leading to the vacancy page

For an entire month, potential candidates passed the same message multiple times per week not in a feed, but in their natural habitat.

Why it works

• Relevant context
  We only speak to people who are actually driving in the region where Van Happen is hiring.

• Real-world repetition
  By repeating the message on the same routes, curiosity builds:
  “Who are Van Happen Containers?” → website visit → application.

• Surprise on familiar roads
  The screens weren’t there before. Even drivers who know every turn by heart get surprised and that makes the message stand out even more.